It’s very difficult to ignore a piece of information that has been delivered to an individual directly. People tend to ignore emails or social media ads but cannot ignore physical mail. Companies that spend money on beautiful postcards will enhance their brand recognition and gain more customers. The only problem is that not all the design decisions are suitable for reading, the look of the document, and marketing. If a company puts some thought into postcard marketing, then it can really reap benefits from it. If companies follow the best design practices mentioned here, they can improve the efficiency of their direct mail efforts and branding.
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