Video ads have become the driving force when it comes to capturing attention, engaging audiences and driving conversions. For small businesses video ads have seemed out of reach because of the high production costs and limited resources. However, just like many other things, video editing has become a DIY skill. All you need is the right tools, some creativity and a good story to tell. Right away, putting some thought and time into it, you will be able to leap in front of the competition by miles.