User acquisition (UA) in 2025 is no longer just a “run ads and hope for the best” game. Performance marketers are working harder than ever to juggle creative production, campaign optimization, audience targeting, and ROAS expectations, all while user attention spans shrink and CPIs rise. As a result, monitoring and optimizing customer acquisition cost (CAC) has become a key metric for marketers to ensure efficient spend and maximize returns.

Open your wardrobe. What do you see?

For the last two decades, the internet has democratized almost every form of expression. Blogging platforms gave everyone a printing press. Instagram and smartphones gave everyone a photography studio. YouTube gave everyone a TV station.

Creating a successful online business requires more than setting up a visually appealing eCommerce store. Whether you are using Shopify or Magento, driving consistent organic traffic is essential. Search Engine Optimization (SEO) is the backbone of long-term growth, helping your store rank higher on search engines, attract qualified leads, and increase conversions without relying entirely on paid ads. Optimizing website content around target keywords is crucial for improving search traffic and increasing your store’s visibility in search engine results.

Audio-reactive content is transforming video marketing. Viewers expect movement that feels aligned with sound—not just visuals floating on top of a soundtrack. When motion responds dynamically to audio, engagement changes. Retention increases. Messaging becomes more immersive and memorable.

Years ago, creating a simple calendar took more time than most people had. You had to plan every detail by hand, adjust each layout, and rebuild the design every month.

Modern businesses need new and improved solutions to project management. That’s where custom workflows enter the equation. They help unlock higher levels of efficiency and productivity while bolstering growth in a dynamic business environment.

For years B2B communication sounded like it was all coming from the same factory - corporate tone, stiff email templates, jargon-heavy presentations that made it feel like just another transaction. That worked when buyers were fewer and the buying cycle was slower. But fast forward to today and B2B buyers are buying like everyday consumers, craving clarity, warmth, personality and a little bit of humanity in the mix.

Ever used an app that was just infuriating? Buttons in completely random locations or a process that just didn’t make sense ? Think about a favourite app of yours - the one that just feels intuitive, easy, and even a bit enjoyable to use.

Facebook is still the top choice for digital marketing strategies, with over 3 billion active users making it an absolute must-have for businesses of all sizes. Whether you’re looking after a single Facebook Page or juggling content across dozens of client accounts, having the right Facebook management tool can be the game-changer you need to get your workflow in order.