There’s no doubt in the fact that sending rightly crafted and visually appealing emails to audiences that show some sort of interest in what you have got to offer plays a key role in bringing sales in this digital era.
By emphasizing on well-planned email marketing, you’re going to connect with your customers, thereby growing your store and business by turning prospects or interested subscribers into sales. Let’s check out some of the best email best practices that will not only come in handy in optimizing your emails, but also bring you more and more traffic by moving beyond sending one-off emails and advance toward building a sustainable strategy that pays dividends for your business instead.
Create Audience Segments
The division of your list into smaller groups is another important email marketing best practice. This enables you to send tailored advertising campaigns to client segments that have similar traits (and will find similar messages relevant).
Your target audience can be divided into smaller groups based on a variety of factors, such as geographic region, product type of interest, or sales funnel stage. Keep in mind that you may make your email campaigns more targeted the more data you have. Email marketers have started gathering more data about their new subscribers during the lead-generation process for just this reason.
Personalize your Emails
Addressing subscribers by name on email marketing platforms that automatically add individualized information to your emails is one of the easiest ways to give them a more personalized feel. Choose an email marketing platform that enables you to customize each subscriber’s email experience, instead of simply sending mass emails :
Website surfing emails
You can send them an automated email with some of the products they clicked on but didn’t purchase if your online store’s email marketing platform integrates with it.
Emails about abandoned carts
Customers occasionally reach the checkout page but decide not to complete their transaction. They may be encouraged to make a purchase via automated mailings that remind them of their abandoned cart.
Birthday offer emails
Gather birthdays from email subscription forms so that offer codes can be sent as a celebration present on a subscriber’s birthday.
Product purchase education mails
Send them emails that will help them get the most out of their most recent purchase after they make a certain transaction.
Optimize for Mobile Devices
With good reason, 53% of marketers predict that mobile design will be one of their primary email marketing tactics, specially when combined with your SEO process for ecommerce. Therefore, if you want your clients to enjoy a smooth experience on all devices, mobile responsiveness is crucial.
To make your emails responsive on mobile devices:
Use email templates that adapt to mobile devices. They are available from companies such as Emailmonday, and Colorlib has a collection of 36 responsive themes.
Use bullet points and brief paragraphs to make the material easy to scan, and keep it brief and sweet.
Compress larger photos for quicker loading times and adjust image sizes for mobile devices. For accessibility, don’t forget to include descriptive alt-text.
Make use of bold, readable typefaces. Helvetica, Verdana, and Arial all function well on the web.
Send Automated Welcome Emails
Use automated welcome emails for opt-ins to streamline your email marketing approach and improve user experience.
It will enable you to efficiently personalize the user journey, nurture leads, and increase conversions, whether you’re sending a single welcome email or a sequence of nurturing emails based on user behaviors. Automated emails also allow you stay in constant contact with your audience, which guarantees that you will have a large number of active subscribers.
Go For Product Recommendation Emails
Sending customers emails that are tailored to their requirements, interests, and preferences is one of the easiest methods to increase customer engagement. Emails that promote products can also increase consumer satisfaction, foster loyalty, and even make purchasing more pleasurable. Why? because your clients are more likely to respond to offers that are relevant to them.
Simply go through your customer data and look at their browser history to locate products that fit the preferences of particular subscribers to tailor your e-commerce email marketing recommendations. These emails might be sent on a regular basis, during the introduction of new products, or for special occasions. Make sure you optimize sales by offering special deals, time-limited discounts, and freebies. Make the headlines personalized as well.
Include a Clear Call to Action
What are you expecting your subscribers to do? Unless you tell them, your e-commerce email marketing plan will fail. Really, don’t undervalue the call to action’s impact. Users are prompted to click by a call to action (CTA) in a video, newsletter, or website. Usually, it’s a button or hyperlink that will assist the user in reaching the objective.
Unbounce claims that adding a single, obvious call to action (CTA) to emails increases clicks by 371 percent and purchases by 1617 percent. The best CTAs are those that are succinct and easy to understand. For your email marketing efforts, craft an engaging call-to-action by:
Understanding the ultimate objective.
Using language that is action-oriented.
Using the first person to address your audience.
Keeping your messages brief and to the point.
Assuming a dialogueal tone.
Improve your Strategy Based on Data
Your goal should always be to use data to determine what is and is not working in your email marketing efforts. You may decide on your email marketing approach with greater assurance if you use analytics.
Metrics including open rates, click-through rates, and unsubscribes must be monitored. This will reveal the things that genuinely pique people’s interest and encourage the greatest level of interaction. After you’ve fixed the first few problems you identify, make sure your fixes are truly effective. After that, you can proceed to the following set of enhancements.
A/B Test your Content
The ability to use A/B testing to test your email content by sending out multiple versions of the same email is a useful feature of the majority of email marketing platforms. You can compare several aspects of your email sendout using A/B testing to determine which works best. Use an A/B test to test different versions of the headline, preview text, CTA button, images, and copy.
Over time, A/B testing various aspects of your emails can help you come closer to the winning recipe that suits your company the best. Email testing is useful, but make sure you’re measuring the correct thing. Even if measures like open rate and click-through rate are useful, it’s more crucial to understand how well your emails accomplish objectives like converting clients into subscribers.
Wrapping Up
The above list of the best email marketing practices surely has something to help when it comes to driving more traffic to your store, regardless of your level of experience with email marketing - even if you’re just starting out with your first monthly newsletter. You may develop a foundation of committed, loyal consumers by making every effort to maximize your email marketing efforts, from your welcome letters to your purchase confirmation emails and beyond.