Digital marketing, also known as online marketing, is the practice of advertising a business, its products and services, through digital media or online means. Today, all businesses are using digital marketing to achieve their business goals, such as increasing organic traffic, increasing revenues, boosting brand awareness, or improving conversion rates. In fact, the reason behind the failure of businesses today is their repudiation of online marketing.
Digital marketing gives businesses the ability to reach out to their potential audience directly and make the purchase process convenient. It is a more effective strategy of marketing than traditional marketing as it targets a large population more easily, and that the process is trackable. The scope of digital marketing has expanded in all perspectives, especially during the pandemic where everyone would scroll digital screens all the time. In 2021, certain trends ruled digital marketing; they seem to remain unbeaten in 2022. In this article, we will discuss the top seven digital trends to watch out for in 2022.Real-time analytics of user behaviour:
1. Content marketing: the undisputed king:
You may have come across the sentence that ‘the content is the king’ quite often. It is true, rather the most precise answer to who rules the digital marketing tactics. If the content of your webpage and website is clinical, nothing can actually stop you from getting a green signal from the search engines. It means that you will be able to drive more traffic to your website and improve the conversion rate.
Content marketing, that can be guided by a SEO experts, is a type of marketing in which content is created and disseminated to attract new customers and retain the existing ones.
Research suggests that more than 90% of B2B content marketers believe that content marketing is the essence of a business’ growth and success. It is able to generate three times more leads than other marketing techniques. Moreover, it can lead to six times more conversion rate than outbound marketing.
Content marketing is the ultimate way for businesses to interact with customers and build trust. Which, as a result, helps in generating leads and increasing the conversion rate. Therefore, it should be customer-centric. Consistent and high-quality content is essential as it affects the decision-making of the users.
Here are some of the essential things you have to make sure about web content:
Relevant
Personalize
Interactive
Void of Grammatical and spelling mistakes
2. The boom of AI:
We all are well aware that the future belongs to Artificial intelligence, and it will transform how we interact, communicate, and perform daily tasks. But little do we know that we have already entered that phase and are gradually moving with the flow. Artificial intelligence is related to the manufacturing of machines that can perform tasks otherwise done by humans. It means that intelligent machines will replace the human workforce in the future. In digital marketing, AI is responsible for monitoring, providing insights, and acting to a certain situation as actual humans do. For example, Chatbots are the robots that interact with the leads on the website and provide the answers to their questions in order to help them with the problem and lure them into doing the desirable action on the website.
According to Researchprospect Market Analyst: For 2021, it is predicted that marketers will focus on new strategies to market during a crisis. They are also likely to implement social media and email campaigns as well as artificial intelligence in their work for customers. No matter what kind of business you have, whether you offer fashion products in Cambodia or dissertation services in the UK, this trend will remain imperative for all kinds in all places.
In sum, Artificial intelligence helps to understand how and why a lead is interacting with the website to generate communication in the relevant context. Therefore, in the future, it is expected that the inclusion of AI in digital marketing will become indispensable.
3. User-generated content:
User-generated content is already important today, but due to growing competition in the market, it will become a more significant part of marketing.
If your aim is to attract more new customers, you need to stress more on the customer experience so that you get positive user-generated content.
Every new lead checks and evaluates the reviews, ratings, and comments of the existing customers of a brand. Their opinions and feedback attest to the legitimacy and trustworthiness of your products and brand as a whole. Formerly, using the customers’ opinions was out of the question, but today and in the future, businesses need to focus on creating user-generated content for branding and advertising purposes.
4. Just in time marketing:
Just in time, marketing, as the name suggests, is a kind of marketing that is the process of marketing content only when it is required. Artificial intelligence helps read the buying psychology of the lead and market the content relevant to his needs. In other words, when the prospect is just ready to buy a product, this marketing type will advertise the most specific product catering to his precise needs. It means that the focus on the mass marketing tactics is diverted to producing required marketing at the very spur of the moment when required.
Just in time, marketing will become one of the important marketing tactics in 2022, given its vast benefits for businesses. One report suggests that almost 38% of businesses were able to grow their revenue by 25% through just in time marketing. The stats suggest that just in time, marketing is a very effective marketing technique, which will be more profitable for businesses to employ.
5. Voice search:
Voice search is already used majorly to search for items by users on search engines. It means that instead of writing long sentences, the users do online searches through their voices. Voice shopping is expected to reach $40 billion in the US alone by 2022. Therefore, it is high time businesses incorporate the tactic of voice search into their digital marketing strategies. Due to their high usage, it is essential for businesses to make sure they appear on the top when searching for a relevant keyword. In other words, the website of a company must be voice optimized to reduce fluctuations. In the future, for levelling up the game of SERPs, the websites of businesses need to be geared with all the digital marketing tools, including the trend of voice search. You must organize your content for SERPs through voice search SEO. For that, you may need to add content on your webpage that answers the frequent questions that people may ask.
Bottom Line:
Digital marketing is a more effective technique of promoting a brand to its target audience. As time is changing, technological advancements are replacing old patterns of operations. In a like manner, the marketing trends are changing steadfastly. The trends that are likely to rule in 2022 include content marketing, artificial intelligence, user-generated content, in time marketing, and voice search.
Author Bio: Mathilda is the most famous editor in Researchprospect for marketing strategies related topics. She has been working as an expert on market trends and creating new content with her team of experts for five years! Apart from this, Mathi loves exploring different types of markets when she gets free time. She says: “It’s always good to know what other people are doing.”