As a company, one of your highest priorities should be finding ways to foster employer loyalty. To make an impact, you must be a forward thinker and borrow ideas from the Fortune Five companies in the world. Higher salaries and traditional benefits won’t just cut it anymore.
Today, many corporations deliberately use personalized gifts to show appreciation and build strong relationships with employees and clients. Since presentation is equally important, it pays handsomely to incorporate effective graphic designs into this endeavor.
This blog will give you five graphic design tips you can borrow to make your employees feel valued and connected to the brand as they receive their gifts.
Choose a Cohesive Color Palette
Most brands have a unique color palette associated with them, much like how we all associate Coca-Cola with their Red and white colors. Here is where you start: pick from the established color palette, considering the message you want to convey.
For instance, bold, vibrant colors like red, orange, and others that stir and communicate energy and excitement may be perfect for a tech company’s holiday campaign. On the other hand, soft, muted tones like nudes that exude elegance and sophistication might suit luxury brands targeting VIP clients.
As you choose, remember that a well-chosen color scheme will ultimately tie the campaign together and enhance brand recognition.
Incorporate Seasonal Themes and Gifting Strategies
Aligning your corporate gift campaigns with seasonal themes can make the gift more relatable to your recipients.
For instance, offering office holiday gifts during the holiday season can elevate your campaign’s appeal and make employees feel appreciated.
What spells out seasonal cheers more than gifts with festive graphics and personalized messages?
So, incorporate these into the gifts to add to the overall gift experience and remind your employees of your unwavering commitment to making their work experience memorable.
You don’t have to do everything yourself. With platforms like Pixelixe, you can enjoy an automated process free of human error. The result is consistent, high-quality designs, giving you time to focus on other aspects of the campaign.
Subtly Incorporate Your Branding Elements
Your employees might love the company, but no one wants to rock a branded hoodie on a weekend out with friends. So, as you incorporate your logo on the gifts, avoid overdoing it to make corporate gifts more personal and less advertisement-y. The key is to be subtle about it.
Here is an idea for gifting an employee a monogrammed notebook. Instead of having your brand name on the notebook, why not add your brand’s font, logo, or signature colors to the packaging? This gives the user more creative freedom when using the notebook.
If having a brand logo is important to you as a corporation, try using minimal designs that don’t overpower the gift itself. This retains the personal touch while selling the brand, keeping the design sleek and professional.
Pay Attention to Typography
Typography is more than just about selecting a font; it’s also about creating visual harmony. Go for fonts that align with your brand’s style and are easy to read. Since corporate gift campaigns often include appreciation messages or personalized notes, use a font that effectively communicates your message.
Why do you think most brands avoid common fonts like Times New Roman or Arial today? It’s because, over the years, these fonts have lost their appeal, and modern fonts now have a better chance to reflect your brand’s personality.
For example, Apple uses San Francisco to convey professionalism and appeal to modern consumers. In contrast, Disney uses a playful script that adds a touch of creativity to your campaign. Take a leaf from these Fortune 500 companies.
Design Packaging with Functionality and Style
First impressions are always important; for your gift to create a lasting impression, you must also work on the packaging. What does that mean in practice? Whatever packaging option you choose, be it a ribbon, a custom box, or a pouch, make sure it adds value to the overall presentation.
Consider sustainable packaging options that can appeal to environmentally conscious recipients. Eco-friendly materials, like recyclable paper or reusable fabric, help reduce waste and demonstrate your company’s commitment to sustainability.
Conclusion
By incorporating well-thought-out design elements, from color selection to typography, you can elevate your corporate gift campaigns and ensure your brand shines through subtly yet impactfully.